The poster describes a fast, simple, yet accurate method to associate large amounts of web resources stored in a search engine database with geographic locations. The method uses location-by-IP data, domain names, and content-related features: ZIP and area codes. The novelty of the approach lies in building location-by-IP database by using continuous IP blocks method. Another contribution is domain name analysis. The method uses search engine infrastructure and makes it possible to effectively associate large amounts of search engine data with geography on a regular basis. Experiments ran on Yandex search engine index; evaluation has proved the efficacy of the approach.
The 15th International World Wide Web Conference
31 Jul 2006